Stefan Al

Innovating Entertainment: The Evolution of Experience Design in Las Vegas

Approved for AIA CE credit – 1.5 Learning Unit

Las Vegas has long been at the forefront of innovation in entertainment, with developers competing to push the limits of experience design. From the world’s largest signs to elaborate swimming pools and immersive theatrical performances, Las Vegas has been a testing ground for cutting-edge concepts.

This presentation by renowned scholar and author Stefan Al will examine some of the most creative and innovative examples of experience design in Las Vegas of the past decades and discuss the lessons we can learn from them. Explore how architects, designers, engineers, and marketers have worked together to create unforgettable moments for visitors and how they have pushed the boundaries of what’s possible in the entertainment industry.

“The Las Vegas Strip is a laboratory of experience design experimentation, with its inpact felt worldwide. In order to get visitors to come to the Mojave Desert, developers had no choice but to innovate.” – Stefan Al


Date And Time

Friday, October 6, 2023 @ 03:00 PM

Event Cost


Additional Details

Parking is complimentary at all Golden Nugget offerings

Registration email/URL

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